I put the user in the centre

I am a seasoned UX/UI Designer and hands-on leader with over a decade of expertise in designing and guiding complex, high-impact projects across startups, enterprises, and government organisations.

I excel in the 0-1 innovation space, translating ambiguous, greenfield concepts into clear, intuitive user experiences, guided by human-centred design. This includes leading rapid prototyping and validation cycles, as well as applying service design principles to inform strategic prioritisation.

I love a collaborative culture, acting as a key strategic partner to Product, Engineering and executive stakeholders to influence project direction on a global scale. I am dedicated to pushing the boundaries of design and innovation, ensuring every solution is purposeful, memorable, and impactful.